Privacy Policy

Last updated: May 2026

At Wildness ("we", "our", "us"), your privacy matters. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you visit shopwildness.com (the "Site") or make a purchase from us.

Wildness is operated from Western Australia, Australia, and complies with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Where applicable, we also comply with the European Union General Data Protection Regulation (GDPR).

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

When you make a purchase or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (processed securely through Shopify Payments and PayPal — we do not store your card details directly), email address, and phone number. We refer to this information as "Order Information."

2. How We Use Your Information

We use the Order Information that we collect generally to: - Fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) - Communicate with you regarding your order - Screen our orders for potential risk or fraud - Provide you with information or advertising relating to our products or services, where this is in accordance with your marketing preferences

We use the Device Information we collect to help us screen for potential risk and fraud, and more generally to improve and optimise our Site.

3. Sharing Your Information

We share your Personal Information with third parties to help us use your Personal Information, as described above:

Shopify — We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
Fulfilment partners and suppliers — Your name and shipping address are shared with our international fulfilment partners in order to deliver your order. These partners may be located outside Australia, including in countries such as China. By placing an order, you consent to this international transfer of your data.
Google Analytics — We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy
Meta (Facebook/Instagram) — We may use Meta Pixel to measure the effectiveness of our advertising. Meta's privacy policy is available at: https://www.facebook.com/privacy/policy

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. By using our Site and providing your information, you consent to such transfers. We take reasonable steps to ensure your data is handled securely regardless of where it is processed.

5. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting: - Facebook: https://www.facebook.com/settings/?tab=ads - Google: https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

6. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information, subject to any legal obligations requiring us to retain certain records.

7. Cookies

We use cookies to keep track of your shopping session and to improve your browsing experience. You can control the use of cookies through your browser settings. Disabling cookies may affect the functionality of the Site.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Australian residents: Under the Privacy Act 1988 (Cth), you have the right to access and correct personal information we hold about you.
EEA/UK residents: Under the GDPR, you have the right to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to object to processing and to withdraw consent at any time.
California residents: Under the CCPA, you have the right to know what personal information is collected, to delete it, and to opt out of its sale.

To exercise any of these rights, please contact us at the email address below.

9. Changes

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any material changes by updating the date at the top of this page.

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: hello@shopwildness.com